Uber Freight is a technology-driven logistics platform that has rapidly become a major force in the freight brokerage industry by bringing the on-demand, app-based model of its parent brand into the world of trucking and supply chain management. Launched in 2017, Uber Freight set out to modernize freight brokerage by creating a transparent, user-friendly digital marketplace where carriers can instantly book loads with upfront pricing, eliminating the back-and-forth negotiations common in traditional brokerage. The platform leverages advanced algorithms, real-time data, and automation to match shippers with available capacity, optimize routing, and improve supply chain efficiency. Over time, Uber Freight expanded its offerings to include enterprise-level managed transportation services, load tracking tools, and analytics solutions that help shippers make data-backed decisions. The company has also strengthened its presence through strategic acquisitions—most notably the purchase of Transplace—allowing it to combine deep logistics expertise with cutting-edge technology to serve some of the largest supply chains in the world. With thousands of carriers on its platform and a growing global footprint, Uber Freight continues to transform the trucking industry by emphasizing transparency, efficiency, sustainability, and digital innovation at every level of the logistics process.
